Which promotional method is often expensive because it involves direct contact with potential customers?

• A. Visual merchandising
• B. Press kits
• C. Personal selling
• D. Video promotions

Answer: (C)

Personal selling is considered an expensive promotional method primarily because it entails direct interaction between sales personnel and potential customers. This method often involves one-on-one meetings, demonstrations, and extensive follow-up, requiring significant resources such as sales training, travel expenses, and time investment from skilled personnel.

Additionally, personal selling allows for tailored communication, which can enhance the likelihood of making a sale due to the ability to address individual customer needs and preferences. This level of personalized attention can further elevate costs, as it is labor-intensive compared to other promotional methods. Other options, while they may incur costs, do not usually require the same level of direct engagement or resource investment that personal selling does.