What demographic factors typically include age and gender?

• A. Geographic segmentation
• B. Cultural profiling
• C. Demographics
• D. Psychographics

Answer: (C)

Demographics are defined as the statistical characteristics of a population. This category includes various factors such as age, gender, income level, education, marital status, and other relevant statistics that can be used to identify distinct segments within a market. By analyzing these demographic factors, businesses can better understand the needs and preferences of different consumer groups, allowing them to tailor their marketing and product strategies effectively.

In the context of fashion merchandising, understanding demographics is crucial for determining the target audience for specific styles, sizes, and products. For example, a brand might focus on a younger demographic with trendy, casual clothing, while another brand may appeal to an older demographic with more classic and sophisticated styles. By leveraging demographic information, fashion retailers can make informed decisions about product offerings, marketing campaigns, and store locations to optimize sales and customer satisfaction.